So many times you hear the phrase “that’s definitely the right thing to do” or “why have you done that? It’s all wrong.” These phrases permeate our society; you hear them said between families, friends, colleagues and complete strangers. We have television programmes which seem to consist of people saying “I am right, you are wrong”. We have grown up within an education system that says there is a right and wrong answer, yes or no, black or white. It is inherent in our society and has a huge effect on us as individuals, our homes, our businesses and society as a whole. What if I were to suggest that how would it be if there was no right or wrong?

Of course I am by no means suggesting that we don’t have any kind of moral code and go back to some kind of survival of the fittest type of scenario. I accept that there are some innate moral laws which are in built into our DNA and have evolved with us as a species. But beyond this what if there was no right or wrong there was just stuff that works and stuff that doesn’t work. If we as a society accepted that people tried things out and learnt what worked and what doesn’t. To say there is a right way and a wrong way to do things limits not only that individual’s ability to see new possibilities but those that they might lead. It also presupposes that we all work in the same way. I may come to the same conclusion as another but by a different route; which is right and which is wrong?

In a business environment to throw out the idea of right and wrong would really allow the organisation to flourish in areas that in may never have previously considered. If there is no right or wrong then there can be little judgement of others because you accept that there are many ways to discover things and complete tasks. If there is no right or wrong it frees your mind from these constraints and you can take on new ways of doing things. Right or wrong is not particularly useful in business or life; it should be what works and what doesn’t for that individual, for that team and for the business.

By living in a world where there is no right or wrong you can open up your business to many new opportunities and build a culture of respect by recognising difference. These are some of the core principles behind creating an innovative culture. So forget what is right or wrong and just think there is some stuff, some of it works and some of it doesn’t.

This week I came across a TED talk video (as per usual) around the power of human beings sharing ideas. Speaker Matt Ridley points out that anything we create these days is the combination of ideas from all around human society. For example he talks about the computer mouse and how it is full of human creations from the plastic that makes it to the transistors that sit within it. It is through human collaboration and sharing of ideas that we have come to be able to create such advanced technologies. Ridley also points out that it is not down to intelligence of the individual but the strength of the ‘Collective Brain’ which allows this to work so well. By that he means our ability to share our ideas with each other to be able to create new solutions, products or technologies. Our ability to share and collaborate is the absolute fundamental basis for being successful when being innovative.

This talk offers a real insight into the importance of collaboration for the development of new ideas and technologies. Within any business environment it is key to its growth and success to always be looking for innovative solutions. There is no better way to do this than by creating your own ‘Collective Brain’ and fundamental to this is collaboration. But how can a business environment go about creating a collaborative environment and thereby enhance their ‘Collective Brain’? Well to do this it is hugely important to first of create a safe and secure environment for all individuals within which they can explore the ideas that they have. Through building a culture based on unconditional respect you will create that feeling of safety and trust which allows all people to develop at their own pace.   Then through creating the conditions within which people can share ideas, such as more opportunities to communicate and just getting together and talking, whether that be online or in person, you can build the ‘Collective Brain’.

The people in your company are the neurons of your brain and everyone’s skills have a place. It is the communication that creates the connections between them and will build your ‘Collective Brain’.

 

This week I came across this video on YouTube. It demonstrates how different the world is compared to how it was even ten years ago. It shows us how selling a product is no longer about money or price it is about trust and peer recommendations. It also gives an insight into how younger generations see the world. It is a fundamental shift from 15-20 years ago. People now grow up with a platform that is constantly changing, it doesn’t discriminate, and it allows you to air your opinions, discover things for yourself and share with others. This is now the norm, especially with Generation Y, it is important for business to be able to reflect this to attract and retain young talent because this is what they understand. Someone said to me yesterday if you want to build a successful business you need to aim for a legacy and to do that you must build it, not for you, but for the next generation. That is the way you will create a long lasting successful business.

 

I have always struggled to understand peoples working patterns, even in school I struggled to understand how teachers would only seem to believe there was one way of working. I have come across so many different ways people work. There are those that work really long hours and get a lot done, those that seem to work really long hours but not get much done, others who don’t seem to do much work but always get done what is needed and then the people that just don’t do anything and don’t really come out with anything either. You see these types of people throughout life; to protect my reputation I am not going to suggest which category I may be. Although I think most people would recognise that we all work in different ways but our businesses are structured for people to work in specific ways. There are other factors

The traditional 9 to 5 jobs are becoming less and less common with such things as flexi time being adopted across business. However there are businesses which have no flexi time either, they say come to work and do your job when you want to; Facebook is a major proponent of this. Changing to this type of work set up takes a major step in trust from the employers point of view, but having said that it says straight away to any employee I respect you and I trust that you will get the job done. Given this freedom then the individual can fall into their natural work pattern and become much more effective. Their motivation and management of their time will come from within rather than coming from an external force; self motivation is the most powerful of all. People do things best when they WANT to do them, it is your job as a business leader to draw that out of them, not to dictate to them how they SHOULD be doing things. that can affect how people work to, like time of day, comfort, music, and people around them. What can businesses do to take advantage of peoples natural work patterns?

By giving employees liberties like this as well as others such as the freedom to make mistakes it creates an environment within which the individual can work as they feel they do naturally. Instead of forcing everyone to try and work in the same patterns which doesn’t work very well at all. For a business to succeed it needs to get the best from all individuals. By providing them the freedom to work in their natural way will not only increase their effectiveness but also create an environment full of trust and encouraging individual responsibility, building blocks to any successful business. You shouldn’t see people’s different work patterns as a problem it is an asset to take advantage of and build a truly effective working environment.

For what it’s worth these are the 3 basic rules I would live by as an employer –

1, you are free to work when you like

2, you can work as you like as long as it doesn’t hinder others ability to work

3, you are expected to work towards the company’s vision through your daily tasks and any extra projects you wish to pursue

I believe give people freedom and trust then they will reciprocate.

 

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